User:Robwgraham

Rob 'Spider' Graham is the CCT (Chief Creative Technologist) of Trainingcraft, LLC., where he heads up development of customized training programs for a wide range of digital marketing, entrepreneurial development and digital media clients.

A 20 year veteran of digital media, Rob has served as the CEO of a multimedia development company; an interactive media strategist; a rich media production specialist; a web analytics consultant; a corporate trainer and seminar leader and a Chief Marketing Officer. When he isn't on the road presenting training workshops, Rob teaches at Harvard University, Emerson College and the University of Massachusetts - Lowell where he teaches classes on Digital Media Development, Web Store Creation, Software Programming, Business Strategies and Interactive Marketing Best Practices.

He is the author of "Fishing From a Barrel," a guide to using audience targeting in online advertising, and "Advertising Interactively," which explores the development and uses of rich-media-based advertising. He has been an industry columnist covering interactive marketing, digital media and audience targeting topics since 1999.

In November 2014 he co-authored "Taking Down Goliath", a book exploring digital marketing channel strategies along with Kevin M. Ryan and published by Palgrave Macmillan Press.