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Trademark status[Superhero#Trademark status][edit]

Article Draft[edit]

Lead[edit]

Article body[edit]

Current Status/Relevant Cases[edit]

Currently, the following trademarks are registered jointly to MARVEL CHARACTERS, INC. and DC COMICS:

73222079 SUPER HEROES for publications[1]

72243225 SUPER HERO for costumes[2]

77732560 SUPER HEROES for production and distribution of a series of animated motion picture[3]

78356610 SUPER HEROES for t-shirts[4]

73011796 SUPER HEROES for toy figures[5]

As mentioned, the two companies also own a variety of other super hero related marks. For instance, DC owns “Legion of Super-Heroes" and "DC Super Hero Girls" and Marvel owns “Marvel Super Hero Island" and "Marvel Super Hero Adventures."[6]

DC and Marvel have garnered a reputation for zealously protecting their super hero marks. As noted above, one of these instances included a man by the name of Graham Jules, who sought to publish a book entitled “Business Zero to Superhero.”[7] In 2014, he received a cease and desist from DC and Marvel who claimed that his use of the term superhero would cause confusion and dilute their brands.[8] He was offered a few thousand dollars in settlement to change the name of his book, but he did not concede.[9] A few days prior to the scheduled hearing at the Intellectual Property Office in London, the companies backed down. [10]

A similar scenario occurred when comic book creator Ray Felix attempted to register his comic book series "A World Without Superheroes" with the USPTO.[11] Felix is one of many who argue that the term "super hero" has become generic (see discussion below).[12] Felix's mark is currently abandoned, but he has stated that he intends to fight against DC and Marvel for use of the term.[13]

References[edit]

  1. ^ "Trademark Status & Document Retrieval". tsdr.uspto.gov. Retrieved 2024-05-08.
  2. ^ "Trademark Status & Document Retrieval". tsdr.uspto.gov. Retrieved 2024-05-08.
  3. ^ "Trademark Status & Document Retrieval". tsdr.uspto.gov. Retrieved 2024-05-08.
  4. ^ "Trademark Status & Document Retrieval". tsdr.uspto.gov. Retrieved 2024-05-08.
  5. ^ "Trademark Status & Document Retrieval". tsdr.uspto.gov. Retrieved 2024-05-08.
  6. ^ "Trademark Search". tmsearch.uspto.gov. Retrieved 2024-05-08.
  7. ^ Journal, A. B. A. "Law student prevails against Marvel and DC Comics over use of word 'superhero' in book title". ABA Journal. Retrieved 2024-05-08.
  8. ^ Journal, A. B. A. "Law student prevails against Marvel and DC Comics over use of word 'superhero' in book title". ABA Journal. Retrieved 2024-05-08.
  9. ^ Journal, A. B. A. "Law student prevails against Marvel and DC Comics over use of word 'superhero' in book title". ABA Journal. Retrieved 2024-05-08.
  10. ^ Journal, A. B. A. "Law student prevails against Marvel and DC Comics over use of word 'superhero' in book title". ABA Journal. Retrieved 2024-05-08.
  11. ^ "Comic book creator takes on publishers Marvel and DC for right to use term 'superhero'". New York Daily News. 2013-04-25. Retrieved 2024-05-08.
  12. ^ "Comic book creator takes on publishers Marvel and DC for right to use term 'superhero'". New York Daily News. 2013-04-25. Retrieved 2024-05-08.
  13. ^ "Trademark Status & Document Retrieval". tsdr.uspto.gov. Retrieved 2024-05-08.

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