Talk:Franzi

How can i remove the templates? Thank you! :)

You'll need to fix the problems the templates point out. In particular, the content of the article largely sounds great, but is not supported by the given references, or the references are not reliable third-party sources. Take the first sentence as an example: "Founded in Milan in 1864, Franzi is one of the oldest Italian brands focusing on the production and distribution of luxury leather goods." - says who? Their own website? Do you see why that would be considered a problem? Or, later on, "Franzi developed and fine-tuned processes for the treatment of leather." - the source for that content does not even mention Franzi and thus cannot confirm that Franzi developed anything. Those are just two examples; I do not think the remainder of the article is much better-referenced. Huon (talk) 14:04, 27 April 2017 (UTC)

Franzi

Moved from my talk-page

 – Justlettersandnumbers (talk) 11:31, 5 June 2017 (UTC)

Hi Justlettersandnumbers, I want to thank you for helping me in writing up Franzi page, but I want to ask you some more tips. I’ve seen that you cut off a lot of information that I’ve written in the past version and I want to understand how to write them down in the correct way:

Valigeria Franzi from the 1877 becomes the official supplier of the Italian Royal House, in particular supplying His Highness the first King of Italy Vittorio Emanuele II, His Royal Highness the King Umberto I, the Queen Regina Margherita, the Royal Prince of Naples, His Royal Highness Duca d’Aosta and Duca degli Abruzzi. But Franzi also becomes the supplier of foreign Royal houses as the Royal House of Austria, the King of Greece and the King of Egypt (the Khedìve)

You can found the reference of what I’m telling here (https://it.luquay.com/wiki/File:Catalogo_Franzi_1909-002.jpg )

From his foundation Felice Franzi brings the company through different National and International exposition winning different important achievements 1871 Milan National Exposition Bronze Medal and badge of Honour 1873 Wien Worldwide Exposition Badge of Honour 1877 Pavia National Exposition First Degree 1878 Paris Universal Exposition Medaglia d’argento 1879 Monza National Exposition Badge of Honor with Gold Medal 1881 Melbourne Universal Exposition Silver Medal 1881 Milan Universal Exposition Golden Medal 1884 Turin Universal Exposition First Degree 1888 London Italian Exposition Badge of Honour 1894 Milan International Exposition Badge of Honour 1900 Paris Worldwide Exposition Golden Medal Silver Medal in collaboration with the foreman 1906 Milan Worldwide Exposition Gran Premio four Golden Medals 1911 Turin Worldwide Exposition Gran Premio two Golden Medals

I think these facts are significant for the history of the brand too and the reference where they come from is that https://it.luquay.com/wiki/File:Catalogo_Franzi_1909-002.jpg

In 1905 Franzi has different stores in Italy and Europe: Milan, Rome, Genoa, London and Wien and after that the brand opens also stores in Florence and Naples.

I think that is historically significant too for an Italian company in the un-globalized world as it can be now. The reference to that are https://it.luquay.com/wiki/File:Catalogo_Franzi_1909_-_cover_-001.jpg And https://it.luquay.com/wiki/File:Artefici_del_Lavoro_in_Italia_Vol_II_-_Felice_Franzi_.jpg

About the “Conceria Monzese” we don’t mention anymore that was a vegetal tannery industry (confirmed by the fact that industries couldn’t use chemical products so closed to cities or towns) and that has been an important statement in Italian leather goods production: before that time the small leather artisans and Franzi too, import the leather from England and Germany, Oreste Franzi decides to import all the tannery techniques and to teach them to Italian manufacturers. You can read it on https://it.luquay.com/wiki/File:Artefici_del_Lavoro_in_Italia_Vol_II_-_Oreste_Franzi_1.jpg , and if you are not Italian maybe I can help you to translate that.

Another information is that Franzi was part of the Umberto Nobile’s North Pole Expedition through the supplying of Thermos https://it.luquay.com/wiki/File:Artefici_del_Lavoro_in_Italia_Vol_II_-_Oreste_Franzi_2.jpg

From the Cini Boeri’s ABS Briefcase, is been cut off the fact that is exposed at the Moma and at La Triennale https://www.moma.org/collection/works/1395?locale=en

And in the new version we not mention at all the collaboration with the car design universe during the 60’s-70’s, producing leather for the interiors of Ferrari, Lancia, Maserati and Iso Grifo http://www.braveragazze.eu/vehicle/lancia-flaminia-touring-gtl-2-8-3c/ http://www.alfabb.com/bb/forums/other-italian-cars/218322-flaminia-convertibile-3c.html http://www.mariobernardi.de/mario-bernardi/english/press/motor-klassik-2015-07-ferrari-275-gts-detail/index.htm http://auto.ferrari.com/it_IT/modelli-auto-sportive/modelli-del-passato/330-gtc/ http://www.conceptcarz.com/vehicle/z9309/Ferrari-365-GTC.aspx.aspx https://drive-my.com/en/retro-carss/item/2364-the-last-coachbuilt-ferrari-pininfarina-s-fabulous-ferrari-365-california.html http://www.thecarnut.com/files/Maserati_leather_colors.pdf http://www.vitadistile.com/2017/01/17/iso-rivolta-fidia-auguri/

At last I want you to signal that the Company is been established in 1864 by Felice Franzi, his father Rocco begun the production and selling of Luggages and Suitecase from 1840. https://it.luquay.com/wiki/File:Artefici_del_Lavoro_in_Italia_Vol_II_-_Felice_Franzi_.jpg

I know that I’m asking you looking t many things, but I think these are significative informations of an Italian Industry that is part of Italian history; I’m sure that you agree with me, but I think that I have mistaken the form of these information should be tell through Wikipedia, I really hope that you can help me

Thanks, --Carlo ch (talk) 11:00, 5 June 2017 (UTC)

Carlo ch, I've moved this here from my talk-page, since it is about this article. As Huon has already told you above, content in Wikipedia is based on reliable third-party sources. That does not include things like the cover of the company's own catalogue from more than 100 years ago, or a passing mention in somebody's undated and unsourced list of leather options for car seats.

You say that the Conceria Monzese "was a vegetal tannery industry" and that "Oreste Franzi decides to import all the tannery techniques and to teach them to Italian manufacturers" and that I can read that on page 208 of volume II of Artefici del lavoro italiano (note: you seem to have got the title wrong, and your upload to it.wp may be a violation of copyright, as that book was published in 1956, less than 70 years ago). But what I read on that page is "Qualche anno dopo, nel 1912, volendo liberarsi anche dalla necessaria importazione di pellami pregiati, fondò a Monza la Conceria Monzese, allo scopo di produrre anche in Italia il cuoio per valigeria sino allora vanto e monopolio dell'industria inglese e di quella germanica". Where is there anything about "vegetal tannery" or importing tannery techniques? All it says to me is that he started the tannery in 1912 because he didn't want to have to import from Britain and Germany.

The Museum of Modern Art is reference 5 in the page. What source says the suitcase is on display at the Triennale?

Forgive me for asking, but do you have some reason for wanting to promote this defunct company with such determination in this Wikipedia and the Italian one? Are you connected in some way to some attempt to revive the brand name? Justlettersandnumbers (talk) 12:09, 5 June 2017 (UTC)

Dear--Justlettersandnumbers thank you for your prompt feedback. I will follow your suggestions and re-work the text basing it only on reliable third-party sources and I will upload the changes. Also, as I mentioned, there were a couple of changes to be made (e.g. Felice Franzi founded the company officially, not Rocco) and I will take care of that. I hope you will not mind if I contacted you again to validate a couple of points when modifying the page.

Many thanks. Best Regards, --Carlo ch (talk) 09:40, 7 June 2017 (UTC)

Hi, Carlo ch! I've already "re-worked" the text, so while there's always room for improvement and expansion, it's already something like an encyclopaedia article.

You say "Felice Franzi founded the company officially, not Rocco", and you may be right. What is your source for that? What the source in the article says is "La società venne costituita come accomandita per azioni il 20 luglio 1905, per la produzione di articoli di pelletteria e minuteria in ottone, ma in realtà le sue origini risalivano al 1864. In quell'anno, infatti, Rocco Franzi aveva iniziato la propria attività a livello artigianale; alla sua morte era subentrato il figlio Felice …". So yes, the company may have been officially founded by Felice in 1905; but other sources give the date of origin as 1864, which – according to our source – is when Rocco started the business. Justlettersandnumbers (talk) 11:42, 7 June 2017 (UTC)

Dear Justlettersandnumbers

Thank you again for your valuable advice and for the tips you gave me in your previous messages.

I have reviewed the text after checking the most relevant and reliable sources and I will soon upload a new version with the relative notes/sources. Should you want to access any of the source material, please let me know and I will be more than happy to provide you with a scan of the key pages. I cannot upload them here directly for IP reasons . Amongst the sources, I have selected a 1962 re-edition of “Artefici del Lavoro Italiano - Vol II”, which you seem to have read, too, in a previous version . As previous student of design and being passionate about fashion and history, I believe it is important to include a dedicated page to Franzi. The brand might not be active today, although some products are still available online, but it represents a compelling chapter in the history of the Italian luxury leather goods industry.

Thank you again for your help and support.

Best Regards --Carlo ch (talk) 10:45, 26 June 2017 (UTC)

Request Edit

Hi @Justlettersandnumbers! I would like to propose you a more thorough version of the text, with new sources, hoping to collaborate with you to write Franzi's story in the best possible way. Amongst the references I added there are also Italian ones, so I translated them into English to make it easier and faster to read. I also underlined the parts that I took to write the text in every source.

Here is the text:

Franzi is an Italian manufacturer of luxury leather handbags and other accessories founded by Felice Franzi in Milan in 1864. [1][2]

Franzi’s beginnings

The history of the Franzi family begins in 1840, during the Second Industrial Revolution. The growth of the tertiary sector and the consequent development of new means of transportation make travel easier for the new wealthy middle class and represent a business opportunity for trunk manufacturers. [3] [4] The Franzis, a family of craftsmen from the province of Varese, initially work as carpenters specialized in the building of trunks. [5] [6]

Rocco Franzi, the patriarch, moves from his hometown to Milan and opens a store selling suitcases and trunks in Via Arcivescovado, near the Duomo. Amongst Rocco’s creations, there is the “Leggerissimo”, an ultra-light but extremely sturdy trunk.[7] [8] [9][10]

Felice Franzi and the official foundation of “Valigeria Franzi”

Felice Franzi, Rocco’s son, is born in Viggiù, in the province of Varese, on the 15^th of June 1841.[11] [12] Felice has the initiative to progressively replace wood with leather as the main focus of the family activity, creating the “Franzi suitcase”, a product destined to become famous for its novel criteria of manufacturing and presentation. Moreover, he starts hiring the most refined artisans from France and Austria, while also importing modern tannery techniques from Germany.

In 1864, Felice officially establishes the “Valigeria Franzi” in via Manzoni, one of the most luxurious streets of Milan. The business growth, supported by the "Franzi suitcase"’s success, lead Felice to open a bigger factory, not only for the production of suitcases and trunks but for all kinds of leather goods, giving impulse to the birth of the first Italian luxury leather district.

Amongst the factory apprentices there is Guccio Gucci who works for the company until he sets up his own business in 1921 [Insert note for Gucci’s date of foundation]. At the Franzi factory, Guccio learns how to select, dye, and work fine leathers and it is Guccio himself who promotes his first shop in Florence with the caption "Guccio Gucci, former employee of Franzi ". [13][14][15][16]

The Franzi catalogue, in the early 1900s, includes suitcases, trunks, handbags, toiletry bags with custom-made containers in glass, silver, and enamel, handbags for women, small leather goods, dog collars, pocket knives, watches, razors, and other accessories in leather and precious metals, all dedicated to travel. [17][18][19][20][21][22][23][24][25][26][27]

At the time, the worldwide most innovative design, techniques, and engineering creations are shown at the National and International exhibitions. Franzi participates in numerous of them, and receives a gold and a silver medal at the Universal Exhibition in Paris in 1900. [28]

Thanks to these achievements, Felice brings prestige to the Franzi company for the production of leather travel accessories, at a time when only English leather products are considered of superior quality. In recognition of his successes, he receives various honours, including “Grand Officer of the Crown of Italy”. Furthermore, he is awarded the cross of “Cavaliere al Merito del Lavoro” (Labour Knight) in 1905.[29] [30]

Under the guidance of Felice, in the early 1900s, Franzi opens additional stores to the one in Milan, including Rome and Genoa, while growing beyond the Alps and opening stores in London and Vienna.[31][32] During these years, Franzi becomes official supplier of the Savoy family, who allows the company to use the Royal House’s coat of arms. [33][34] Establishing its international retail network, Franzi also becomes the official supplier to the Emperor of Austria, the King of Greece and the King of Egypt. [35]

Oreste Franzi, son of Felice, is born in Milan on the 1^st of March 1869 and takes over the business from his father.[36] [37] Thanks to his travels to Asia, he learns about innovative carpentry and leather tanning techniques which he imports to Italy. In particular, he learns new processes for the production of leathers by relying on the use of vegetable additives such as walnut, mimosa, and red quebracho extract, ingredients which give the leather softness to the touch, increase its resistance and guarantee more vivid and lasting shades of color.[38][39]

In 1912, Oreste establishes in Monza the “Conceria Monzese” (Monzese Tannery), in order to free the company from the necessity of importing expensive leathers from Germany and England (the countries which at the time have the monopoly of the business). [40][41] Amongst the products developed in the laboratories of the Conceria Monzese, there is the registered trademark “Cuoio Franzi” or “Franzino”, a particular leather characterized by a printed organic texture, known for its softness, versatility and durability.[42][43]

In 1926, Oreste decides to expand his business, founding the "Società Anonima Fabbrica Italiana Bottiglie Isolanti". Through the brand "Thermax”, he introduces the first thermos bottles in Italy. Umberto Nobile uses these bottles for his expedition to the North Pole with the airship Norge.

As happened to his father, in 1933, Oreste is awarded with the title of “Cavaliere del Lavoro” (Labour Knight). [44][45]

Collaborations with designers  

After the two World Wars, Franzi strengthens its relations with the design sector. One of the first established collaborations is with the architect Carlo De Carli, who is commissioned to design the new Franzi store in Milan. The ideology and the style of the architect and designer is fully realized in the project he creates in 1946, for the new Franzi store, where he conceives modular elements which work simultaneously as shop windows and as interior displays, maximizing and rationalizing space, to create, as he says, “a unitary environment where the space results dynamic and aerial”. [46][47]

During the 1960’s, Franzi leathers, as well as being used for travel accessories, are chosen by the masters Pininfarina and Bertone to upholster the interiors of a selection of Maserati and Ferrari car models, such us the Ferrari 330 GTs.[48][49]

Furthermore, in 1967, Franzi collaborates with the Italian designer Cini Boeri, who creates the trolley and 24-hour briefcase line called «ABS Partner». These models are made with a synthetic resin outside, while the lining is made of Franzi leather. In particular, the “ABS Partner”, a 24-hour briefcase, is part of the design collection at the MoMA in New York and at the Triennale Museum of Design in Milan. [50][51][52][53]

The brand also establishes collaborations with the design studio “De Padova”, which uses Franzi leathers to produce some of the objects conceived by its designers, and other design furniture companies.[54][55][56]

The company goes into liquidation in 1978, and a new company, Oreste Franzi & Co., is set up. This company remains active until 1998. (currently written on the page)

Franzi is officially relaunched in 2021, under the direction of Italian manager Marco Calzoni and German television producer Stefan Oelze, who acquire the brand and its archives in 2017.[57][58]

Margherita is the first model present­ed by Franzi for its relaunch. This handbag is dedicated to Margherita di Sa­voia, the first Queen of Italy. [59]

Hoping that everything is clear, I await your kind feedback, thank you very much.

Valentina Remold (talk) 12:14, 14 December 2022 (UTC)

Valentina Remold, I'm afraid this is just nowhere near to being encyclopaedic material. Apart from the problem of the English, which appears to be direct from GoogleTranslate, it is gravely WP:promotional in tone – and Wikipedia does not tolerate promotion of any kind. I don't know what all the dropbox links are for, but I'm certainly not going to follow them. The place to list any reference you want to be considered is here on this page. My main concern however is that you may have translated directly from your sources, which in some cases may be a violation of their copyrights. Your sentence "In 1912, Oreste establishes in Monza the “Conceria Monzese” (Monzese Tannery), in order to free the company from the necessity of importing expensive leathers from Germany and England (the countries which at the time have the monopoly of the business)" seems to be a fairly direct translation of the sentence I quoted above from page 208 of volume II of Artefici del lavoro italiano: "Qualche anno dopo, nel 1912, volendo liberarsi anche dalla necessaria importazione di pellami pregiati, fondò a Monza la Conceria Monzese, allo scopo di produrre anche in Italia il cuoio per valigeria sino allora vanto e monopolio dell'industria inglese e di quella germanica". Everything you write in this project (unless clearly indicated to be a quotation) must be entirely in your own words. Justlettersandnumbers (talk) 14:36, 14 December 2022 (UTC)