On February 1, 2024, Toliver released the lead single of the album, "Bandit", alongside the official music video, where its title was secretly revealed before it was announced.[1] The same day, he took to Twitter to reveal that he would be releasing a new album soon.[2] On March 13, he revealed that it would be released in the summer that year through a post on social media, where he also secretly revealed its title.[3] The following day, Toliver released the second single, "Deep in the Water", where he also secretly hinted at the title of the album again in its accompanying video.[4] On March 17, 2024, while performing at the hip hop music festival Rolling Loud at the SoFi Stadium in Inglewood, California, he confirmed the title of the album before performing an unreleased song from it.[5] On May 22, 2024, Toliver released the third and final single of the album, "Attitude", which features fellow American singer Charlie Wilson and fellow American rapper and record producer Cash Cobain, and also revealed its release date.[6]